Monday Apple held its quarterly financial conference call for Q4 of 2010. Revealed in the call, Apple has sold almost 7.5 million iPads in two quarters, and although these numbers are below what financial analysts had predicted, these numbers are nothing to sneeze at. Along with giving the public a number of impressive sales statistics, Steve Jobs let us all know that the 7 inch iPad is not on the agenda for Apple, because a 7 inch tablet has no future.
Seven inches is too small
According to Jobs, the 7 inch screen is not 70% of the 10 inch screen. The 7 inch tablets are actually 45 percent smaller than the 10 inch iPad. The screens are measured diagonally and tablets like the Samsung Galaxy Tab, with a seven inch screen, are smaller than the bottom half of the current 10 inch iPad.
Developers cannot make quality apps on a 7 inch screen
At seven inches, Steve Jobs says developers want to make apps that take advantage of the real estate that the iPad has. If you have ever seen the difference between the iPhone Gilt Groupe application and the iPad Gilt Groupe application, you would know how true this statement is. The user interface of native iPad apps offer a serious upgrade to iPhone apps. The iPad’s 10 inch screen lends itself to enhanced creativity from developers.
People have big fingers
Steve Jobs said, in order for people to use the 7 inch tablets effectively, they would have to “shave down their fingertips.” Tablet applications are not meant for tiny screens; the apps would seem constrained and our fingers would be hitting more than one button. This is a strange statement considering that the iPhone and iPod touch have screens that are much smaller than 7 inches, and both have seen unprecedented success.
Tablet users have already have smartphones
Jobs mentioned that all tablet users already own smartphones. Most of the 7 inch tablets operate as phones also. Who wants to make room for another pocket device and have two phones? Steve Jobs continued by saying 7 inch tablets are too big to be phones and too small to be tablets, then after calling them “tweeners,” he said there is no real use for them.
The iPad is just better
Mr. Jobs commented that the iPad has only a few real competitors, but they all use the 7 inch screen. He went on to say that developers and manufacturers will “find out the hard way” what a bad idea the 7 inch tablets are when the other companies come out with their 10” tablets the following year. The manufacturers and developers will then have to scramble to develop more software for the new devices and abandon what they had put so much time into already.
Jobs also boasted that it is hard to beat Apple’s aggressive pricing for the iPad. The other companies are struggling to find ways offer quality products at such a low price.
The apps store has over 35,000 native iPad apps; it is hard to compete with that. Steve Jobs called the Android system fragmented. He noted how developers were having a difficult time keeping up with Android’s many different platforms on their smartphones.
In summary Steve Jobs has said NO WAY to the 7 inch iPad in a very clear and concise manner. He said the new tablets will eventually be “DOA, dead on arrival.” With statements like these, Steve Jobs seems very sure of the future of the iPad. He is sending out a message to all tablet competitors that they better ‘bring it,’ because the iPad already has claimed victory.
Only the future will tell how accurate Mr. Jobs is in his predictions about the iPad and its competitors. Jobs has dealt out some heavy punches and all we can do is wait to see how the competitors respond.
See for yourself
To see the iPad in person and find out what Steve Jobs is so confident about, go check out an iPad at Springboard Media at 2212 Walnut Street in Philadelphia. They were voted the Best place to buy your iPad by Philadelphia magazine.
If you would like to hear the Apple Q4 Financial Results Conference Call with Steve Jobs, click here.
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