It looks like the makers of high fructose corn syrup are really trying to give their declining product an image makeover, according to the Chicago Sun-times today. By doing this, they are reportedly trying to change its name to corn sugar. The paper reports that the Corn Refiners Association applied Tuesday to the federal government for permission to use the new name on food labels. The association hopes this name switcheroo could ease all of the confusion and misconceptions about the sweetener.
Consumption of high fructose corn syrup has fallen lately due to many consumers concerns over the sweeteners supposed higher obesity risks than ordinary sugar. However, some scientists say that there is little evidence of this theory.
To drum up promotion for this change, there is reportedly an online marketing campaign at www.cornsugar.com and on television as well. Corn refiners say that this new name better describes the sweetener. They also say that this name could help clear up some misunderstandings about it. “The new name would help people understand the sweetener, said Audrae Erickson, president of the Washington-based Corn Refiners Association. Hopefully with this change, more people would be open to using corn sugar again as a sweetener for their foods and drinks.
For more information on this story, visit www.suntimes.com or www.cornsugar.com to get on board with information about the new campaign.