Nora Roberts’ publishers, Penguin Group USA, have begun a special campaign to commemorate October as Breast Cancer Awareness Month. On October 5, 2010 the company issued READ PINK™ mass market editions of eight novels written by Penguin authors.
Along with Nora Roberts’ own Angels Fall (2006), Penguin’s selections include Always in My Heart by Catherine Anderson, The Cove by Catherine Coulter, Scent of Darkness by Christina Dodd, Ravishing in Red by Madeline Hunter, All Night Long by Jayne Ann Krentz, A Dangerous Love by Bertrice Small and Welcome to Harmony by Jodi Thomas. Each of these special editions may be purchased through Penguin Group USA’s website or at participating dealers.
All books in campaign carry the READ PINK logo on their covers, a symbol that encourages readers to support the Breast Cancer Research Foundation® (BCRF). On October 1st Penguin made a $25,000 donation to this nonprofit organization, which focuses its efforts on both the study of the disease and on activities that promote breast cancer awareness
Penguin’s website also includes comments from many of these writers on the importance of the READ PINK campaign. Nora Roberts remarks, “To all the moms and daughters, wives and sisters, lovers and friends, Read Pink is here for you and yours. Help support breast cancer awareness and the strong, brave women who fight or will fight this disease and Read Pink in October.”
Jodi Thomas adds, “As we move into Breast Cancer Awareness Month, I hope all will join me in not only helping others but in supporting the battles today and those to come. Each army begins with one and I pray for and look forward to the day when we win the war and Breast Cancer is only a memory.”
“Breast cancer is the diagnosis every woman fears for her mother, her sister, her friend, herself,” notes Christina Dodd. ”Buy a book. Make a donation. Because every one of us deserves to do what we can to help ourselves and each other.”
Beatrice Small agrees. “This fight won’t be over until no woman, no girl, and no man is at risk,” she says. “Buying a book to read and enjoy in the Read Pink promotion is a wonderful way to help. I hope you will.”
Catherine Coulter credits the growing number of breast cancer survivors to research like that of the Breast Cancer Research Foundation. “We can’t stop now.” she points out. “The Read Pink Program has a big pay-off for me. It combines donations to cancer research with reading. I can’t ask for much more than that.”
Madeline Hunter also stresses the importance of research into this disease. “The Breast Cancer Research Foundation plays a critical role in the funding this research,” she states. “It should be on every woman’s “short list” when she considers supporting organizations that promote women’s health.”
In addition to having the READ PINK logos on their covers, the back of each READ PINK title contains Penguin’s own endorsement of the Breast Cancer Research Foundation. Penguin also urges readers to join with them in supporting the organization.