Going to the movies can be an expensive undertaking. Well, most of the time it is. Next week Magnolia Pictures and the Green Film Company will be hosting a ‘Pay What You Want’ advance screening of ‘Freakonomics’ in San Francisco. This is a true ‘Pay What You Want’ screening, there is no suggested price or minimum, you can choose to pay on one cent.
The screening will be held at the Landmark Theater in the Embarcadero shopping center on September 22nd. You do have to purchase your ticket online in order to attend the screening. You pay what you want to get in the door, but there is one catch, you have to fill out a short survey before purchasing your ticket online. Honestly, the survey is only nine questions long and will take you less than 5 minutes to fill out. Well worth the effort for a cheap movie ticket. Tickets for the screening are being sold through MovieTickets.com. Once you complete the survey you will be linked to the ticket page.
We are the chosen few, only ten cities across the country will have a ‘Pay What You Want’ screening of the film. The survey data will be collected and analyzed by authors Dubner and Levitt in order to identify what factors and circumstances influence a movie-goers willingness to pay for tickets.
Here is an overview of the film from Magnolia Pictures; ”Freakonomics’ examines human behavior with provocative and often hilarious case studies brought to life by a dream team of Academy Award® and Sundance Film Festival winning directors. Rachel Grady and Heidi Ewing (Jesus Camp) balance levity and candor with their eye-opening profile of underachieving kids incentivized to learn with cold hard cash. Alex Gibney (Enron: The Smartest Guys in the Room) delivers a visually arresting look at the crumbling facade of Sumo wrestling. Morgan Spurlock (Super Size Me) offers up a buoyant and revealing angle on the repercussions of baby names. Finally, Eugene Jarecki (Why We Fight) investigates an unsettling theory to explain why crime rates dramatically dropped in the early 1990s. Seth Gordon (The King of Kong) weaves the segments together with brisk interludes, providing context and commentary from authors Dubner and Levitt.’
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San Francisco on the cheap