New styling tools and products hit the marketplace every day, but now and then I find something new that is not just affordable and effective, it’s fun to use. Not Your Mother’s has an initial, debut collection of six hair styling products that use new technologies to help cool girls, and their young-at-heart counterparts, to have the best hair possible at any price.
I hesitate when I see products that are targeted to younger girls (with a name like “Not Your Mother’s” you know they are implying their products are not stodgy). To me, age is more about how you feel about yourself than chronological. Why turn off one group to serve another? But, kids being what they are, savvy companies know if they say “girls only,” young girls will feel like this product has been created exclusively for them. It’s all marketing, ladies! If you love it, you should not feel embarrassed to buy it. When it comes to beauty products, whether you will like them should depend upon how good they are, and the specific health and type of your skin.
That being said, I like Not Your Mother’s even though I may not be the target audience for them. The budget-minded products are good, and we can all use good, penny-pinching products in these tough, economic times. I think my mother would like them just as much! Not Your Mothers are not just affordable, they are easy to use, and they smell wonderful.
I personally tried two of the six Not Your Mother’s products: Beat the Heat, and Smooth Moves.
I love heat, but not when it’s frying my hair! Beat The Heat comes in a 6 fl. oz. spray pump bottle and has a light, slightly fruity smell. This thermal styling shield spray has sunflower and Vitamin A and E. to help protect your hair from the heat of blow dryers, flat irons, and curlers. It will even help your flat iron glide through your hair better. spritz it on damp hair before you style it, and you’ll definitely see a difference. It also blocks UV rays that can sabotage the health and beauty of your hair.
Smooth Moves is a frizz control cream in a 4 oz, flip-top tube. It features coconut and silk extracts to keep hair silky, smooth and shiny. It also smells like coconut (instead of chemicals) so it is much more fun to use. Simply add a dollop onto your hands, smooth it onto your hair and comb it through from roots to ends. Then, blow dry your hair as usual. You will see a difference…little or not frizz…and OH! I love that coconut smell!!!!
The other products include:
All Eyes On Me – A shape and shine hairspray infused with lemongrass and orange flower. All Eyes On Me is used as a finishing spray to give your style an extra firm hold with a glossy finish.
She’s A Tease – Volumizing hairspray infused with apple blossom and bamboo. Use She’s A Tease at the root to create big styles and hold them in place with a humidity proof formula.
Kinky Moves – Curl defining hair cream with grape seed and jasmine. Saturate your locks with Kinky Moves then blow-dry to keep curls smooth all day long.
and: Beach Babe – Texturizing sea salt spray with Dead Sea salt and sea kelp. Spritz Beach Babe onto damp hair then use fingers to create random waves and body.
All Not Your Mother’s products are available at a suggested retail price of $5.99 each. You can get them at more than 370 Walmart stores and 100+ college bookstores with additional retailers and stores being added. The line is also available on line at www.nymbrands.com
More products are being developed for launch in 2011. I can’t wait to see what Not Your Mother’s comes up with, next.