Two big events for the Food Bank of Western New York are unleashed within a week of each other.
One, the Food Bank of WNY music video, “REACH OUT” produced by Richie Derwald and music-produced by Van Taylor, was released last week with the intent of creating a viral video. A series of cameo shots of celebrities and locally-known artists, vendors, cheerleaders, irish dancers, police patrol– faces that, if you are local to WNY, you will recognize– are the basis for this Food Bank video. The theme: the community has come together to help each other.
In another mesh of cultures and a crossing of taboo lines, the Classical and Jazz musicians have united for a Concert from the Heart– a concert at Kleinhans Music Hall featuring the Buffalo Philharmonic Orchestra, under the baton of Paul Ferrington, along with jazz musicians and pop artists, barbershoppers and motown entertainers.
The Concert will take place on September 26th 2010, and will merge more genres of music in one night than the Buffalo Philharmonic Orchestra has ever done. Internationally known Taylor Made Jazz, the George Scott Big Band from the Colored Musicians Club, the Old-School B-Boys who have been performing motown since Motown was hot, and Buffalo’s legendary entertainer, Lance Diamond.
This is a true merging of cultures — the classical musicians rarely play with local jazz musicians– in fact there is a friendly rivalry between the two vastly different cultures associated with each style of music. The jazz musicians don’t regularly mix with the classical musicians. And vice versa. This Concert from the Heart is taking a huge leap meshing these cultures together in a successful concert that accomplishes a number of things:
1) Brings musical cultures and genres together
2) Appeals to an audience that might never attend a Buffalo Philharmonic Orchestra Concert, and opens them up to the possibility of seeing more.
3) Appeals to an audience that might never have the ability to see black jazz musicians and motown artists, that might never have seen Lance Diamond or heard a barbershop quartet sing.
4) Helps the community! Not only is this concert supporting the FOod Bank of WNY, but through the Buffalo Music Hall of Fame, a school-aged musician is chosen via essay contest for a small scholarship that will propel their musical education further. The musician is announced the night of the concert, and as was proven in 2009’s Concert from the Heart, the doors swing open for that musician and they become involved in a variety of community-based events.
The Food Bank of WNY is expanding its reach by really using the arts and music to help communicate its need and the good it does for a city that is the 3rd poorest in a nation where one out of seven Americans is living in poverty.
Watch the video, and attend the Concert from the Heart– and the lives you change will be changed FOREVER. Bravo Western New York for using the arts culture, for recognizing the importance of a community coming together, for celebrating our differences, and for combining our differences in order to reach out and make a CHANGE.
Here’s the info:
Concert from the Heart, September 26th 2010, at Kleinhans Music Hall, BPO Box Office 716-885-5000 for tickets, priced at $25.
“REACH OUT” The Music Video can be found on YOUTUBE.