For the past few years, many people have projected the ‘year of mobile advertising.’ While it is debatable what defines the breakout year, Greystripe CEO Michael Chang has no doubt that Q4 2010, will be the watershed moment for mobile advertising.
“We expect a majority of Fortune 100 consumer brands to run mobile advertising campaigns this holiday season. We are seeing unprecedented demand firsthand and believe this is an industry-wide trend that will continue into 2011 and beyond,” states Chang.
Greystripe is forecasting bookings that will put Q4 2010 at a 600 percent increase from Q4 2009. In particular, retail, automotive and consumer packaged goods brands are leading the charge.
It’s an iPhone AND Android Holiday Season for Media Buyers
Greystripe is seeing many brands looking beyond the iPhone to reach a cross platform audience. This quarter, 75 percent of its brand advertisers are buying across at least two platforms with iPhone and Android being the most popular. This roughly doubles the cross platform interest from its advertiser base just three months ago.
Greystripe is also experiencing solid growth from its new rich media mobile web ads with 50 percent of its brand advertisers now delivering campaigns both in-app and into the mobile web. These large rich media mobile web ads are performing 136 percent better than traditional static mobile web banner formats. For mobile advertisers, this means more opportunities to engage a wider audience in premium content.
“Greystripe is extremely pleased with the significant growth that we have been experiencing with both our in-application and new mobile web platform,” says Chang. “The industry has really evolved over the last year with mobile now solidifying itself as a critical piece of a brand’s marketing strategy.”
Greystripe is the world’s leading independent mobile advertising network. Greystripe delivers the highest engagement for advertisers, the maximum revenue for publishers and app developers, and the best ad experience for users across all major mobile platforms, reaching tens of millions of mobile users.
Greystripe’s proprietary advertising platform currently serves ads into more than 2,500 application titles and mobile websites, supporting over 1,400 handset models globally.
Greystripe was named the MOBI Awards’ Best Mobile Rich Media Network in 2010, E-Tech CTIA award winner for the Mobile Marketing/Mobile Advertising category in 2009, AlwaysOn OnMedia 100 winner in 2009, AlwaysOn Global 100 winner in 2008, Red Herring Global 100 winner in 2007 and the Under the Radar Best in Show: Mobility winner in 2006.