Loulou, rhyming with “froufrou”, is an indication that this fragrance might be a large ostentatious ’80s (1987, to be exact) fragrance. And upon first impression, it is.
I sprayed on a generous helping of the strong stuff from its light blue opaque hexagonal bottle, and the first smell I got was a giant, happy, shameless jasmine. After that, the woody notes chimed in, resulting in a well-blended, luxurious aroma. But Loulou, as well-formulated as it is, has a bit of indolence about it. Loulou evokes a mood congruent with langorous hookah bars in the East with silky pillows and perhaps even opium dens. That being said, it is an opulent oriental fragrance. The rose and herbal notes take the backstage, but the overall effect is an abstract whole, cheesy and sloppily bright, to be worn by the bold to a bold event.
Perfumer: Jean Guichard
Price: $55 for 1.7 ounces