When it comes to SEO (Search Engine Optimization), obtaining incoming links still plays one of the most important roles. Links from other sites to your site(s) represent one way for the search engines to determine that your information is reputable and trustworthy. The general thought behind this is that if others are linking to your site, then it must be good. There are literally hundreds of ways to build effective, solid links, but it all starts with quality over quantity. No matter the kind of information or services you offer, it must be valuable to visitors or they will leave your site faster than it can possibly load. The best way to insure that you gain links organically is with great content as a base while you use other techniques to push the linking along a bit. Always remember that quality includes being grammatically correct as well. One of the easiest ways to diminish your credibility is to fill up your site pages with spelling, punctuation and grammar errors. If you need help with grammar and spelling, get help.
With so many websites online within the same niche topics, one must make their site stand apart if they are to compete. A good way to make your readers remain loyal to you is to make your site personal. If you put some of your own personality into your writing and reach out, you will find a connection much easier to achieve, your readers will trust you and your readership numbers will steadily increase. Most people like to now who they are dealing with, even if it’s on the web. It helps to put a picture and a relatively descriptive “About” or “Bio” page in your content.
Write some content with specific numbers in the titles like “10 quick ways to. . .”, “20 tips on . . .”. People love this kind of information and lists like these are great resources to link to from other types of articles.
Make a list of experts in your field. If you create a list and explanation along with each one, these people might actually link over to you from their well-establshed sites.
Use Pay Per Click (PPC) advertising. This is great way to get very targeted links to your site. You choose what you want them to be because you choose the keywords that you are advertising.
Another tried and trued method of link building 101 is to submit your site to the web directories that allow free submissions. Of course you can submit your site to paid directories as well but again, you need to make sure that they are of high quality and updated.
And here are some of the easiest ways to get links to your website. Ask and answer questions on Yahoo Answers or Google Groups or post a free ad on Craigslist. Your comment will link to your website or blog. These are all free and all fairly quick and easy.
Be social. By commenting on other people’s blogs or websites, you get more attention drawn to your own.
One of the main things to avoid when building your links is spam. Don’t be over-promotional or over-self-centered in any of your strategies. This will only backfire.
Hopefully by this point you have a good list of ideas and will get started right away.
Of course, BikerGirlProductions is always on the look out for good articles from authors who wish to exchange links with us. We currently have over 800 websites in hundreds of niche topics across the net, with dozens more every week. Please send us your content along with a photo (& short bio) and we will send you a link to the page for your profile.
Until next time, wishing you great success.