One of the odd phenomenons lately has been the cult following of lucha libres or luchadores, more commonly known as the Mexican Wrestler. They have the trademark masks, and usually are accompanied by bad dubbing, which just adds to the camp value.
Hueso de Perro has been around for years, however. He has a Facebook page, and has become a cult favorite at First Friday’s in downtown Denver, where he charges a buck for people to take his picture. His FB bio describes him as so:
hello, this is hueso de perro ( DOG BONE), i am relating to you through my interpreter/friend, whos name will go unmentioned, who will most often speak for me, but whom i only halfway trust.(if you knew him, youd know.
i am a lucha libre, born in the americas, in the state of juerami, in the county of juatami, in the tiny village of wuami. i was raised by dogs, given the name Dog Bone, because of the way i was carried around. I grew very large.
i now walk the earth, with the the mummified hear of my manager,jack mckowski, and the carcas of my wrestling partner, bearon von grapple. i am sponsored by my favorite drink Lemo-napalm(bananelope coffee .com. i an going to tell you my story, and certainly hope to see you in my travels watch for more, thankyou hueso
This mysterious character is heavily associated with the Smokey Banana Tattoo/Bananelope Coffee Shop, where he often appears in the paintings of artist Tom Cross. There are also nearly-full-size posters, and a bin of the drink for whom Hueso is a spokesman – Lemo-Napalm. It’s a jalepeno spiced lemonade/margarita mix/marinade with Hueso prominantly displayed on the label.
The work of a guerilla marketing campaign? Performance art? You be the judge.