Here’s how to be boss of your own creativity with media in transition. Set free your creative fiction writing spirit in the digital media with these tips in writing fiction for the digital media and learn to express yourself commercially in what the market demands of professional writers who are entertainment and multimedia content producers. Also see my assessment book for creativity enhancement in fiction writing, Do You Have the Aptitude & Personality to Be A Popular Author?
How do you work the media as culture to develop creativity in digital fiction Writing? Creativity covers the human (and animal) condition. Regarding creative people in the arts whose interests converge with cutting edge technology such as Internet desktop and other new media fiction writers, animators, publishers, producers, and designers, where do you start to make contact with the media to cover the culture of creativity?
How do you sell digital fiction to upper management in the electronic publishing industry? How do you manage relationships between characters in your stories according to their personality, habits, and behavior? What can outsourcing experiences and anecdotes do for fiction writers?
How does a fiction writer fit Web and intranet story development into marketing strategy in the entertainment arena? Since fiction writing in print or online is show business, how does the fiction writer manage the cross-functional interplay of each character in the story and match that interplay with the preferences of editors, readers, audiences, and distributors? What information does a fiction writer provide the digital media audiences?
What expertise do you need to deliver great story writing to the Internet? Who are behind the buzzwords? What must you know about why people and teams act as they do to make a story appeal to a wide audience in the digital media and print media alike? When you compete for entertainment leisure time with storytelling/story writing, what works to market your writing? This course and book will help you market your entertainment writing–fiction, memoir, essay, drama, biography, and faction– for the digital media.
New media fiction writers: What careers are out there?
Rivals are rushing in to push entertainment on the Internet. When America On Line ( AOL) went into the entertainment business in March 1996, it helped create a new wave of enthusiast fiction and script writers who were eager to see Internet access providers boosting their production of fiction content for entertainment. A dozen new “shows” fell into the Internet within months. Businesses such as Greenhouse Networks in Vienna, Virginia-AOL’s original content division bought LightSpeed Media, a Los Angeles company that has its roots planted with the founders who created the first cybersoap, “The Spot.”
Men such as the late Brandon Tartikoff, ((January 13, 1949 – August 27, 1997) who used to head NBC Entertainment had entered Internet ‘webcasting’ (later called podcasting and vodcasting (video podcasting) for the purpose of putting entertainment content onboard and on-bard. He is now chairman of the board of directors for the Greenhouse entertainment network. Tartikoff was followed by after 1997, president of programming for the network, Scott Zakarin, a LightSpeed Media founder.
Where does that leave Sacramento? So far, Sacramento is being used more for film-making by a variety of film studios and documentary producers. If San Francisco is the heartland of new media for nonfiction writers, Los Angeles is the metropolis for fiction content writing for the online entertainment.
Sacramento fiction writers entering various types of media need to focus on what they can market here in Sacramento. Could that be cybersoaps focus on using celebrities and newcomers alike? In Sacramento, fiction or imaginative writers need to focus on educational uses of entertainment fiction and open up new horizons online for fiction writers, especially soap opera scriptwriters, interactive book authors, game scriptors, and related entertainment writers.
Those who write docudramas and talk shows featuring celebrities need to create new opportunities. Writers need to create a niche that brings in local audiences in Sacramento. The way to begin is to research what will open doors for the creation of content for sports, romance, food, health, and travel shows.
Entertainment (or intertainment) shows online usually have internal staffs of 40 people, plus freelance writers, when needed. Netfotainment refers to talk show formats and infotainment to cybersoaps and virtual drama (such as virtual 3-D theater online).
If you’re a writer working online with blogs who wants to start your own cybersoap entertainment content, show and sell your own scripts instead of waiting for a knight on a white horse to come swooping down and grab your fiction. Start out by offering online advertising to your sponsors.
You’ll have to focus on negotiating a deal for your content for TV shows, syndicated columns of short stories or interactive fiction and drama, radio, and interactive books.
Help People Solve Problems to Break into Media Careers
Writers need to put themselves in the driver’s seat by giving advice. What you’re paid for is your insight, foresight, and hindsight. You sell information on cross-promotions in order to sell your fiction. You sell insight into promotions, programming, and spin-offs. This is the fastest way to get your writing into cyberspace.
You go to companies like Paramount and New World Entertainment and sell them insight, not merely your fiction. Show people how to get measureable results by making instructional material easier to follow, step-by-step. This holds true for video or written material online.
The insight you’ll be selling the entertainment divisions of the giant corporations along with the new and smaller startups that affiliate with the successful, would be about how they can use new strategies for putting entertainment on the Web.
Also target the non-fiction properties and ask whether they could use a cybersoap or instructional material presented that way or through a column of brief but continuing stories or drama. People have an average video attention span of seven minutes.
You don’t want to produce a show, you want to build giant brands of your work. If you go with the big brands with your entertainment writing, you’ll avoid being eliminated when the competition shake out occurs. Cybersoaps compete for the little time available people have to watch and listen to escape and entertainment fiction.
With nonfiction writing, audiences are reading you to find information in order to make choices and important decisions. Entertainment writing and fiction as escape or “culture” competes for recreational time. It’s easier to reach the in-office market with nonfiction, work-related topics.
To convince and employer that reading fiction online is a stress-buster during work hours, during break time, or just after closing, you need to sell reality and virtue in your fiction. True confessions and autobiographies online, docudramas, and cybersoaps need their reasons to exist-like bringing in advertising money for the sponsors or developing creativity in a worker by having him interact with the drama or story and finish the ending to improve writing skills, develop intuition and insight, or make people more imaginative at work is fine. You need a selling point beyond being great digital storytelling.
One way cybersoap writers make money is by creating and buying shows for larger networks. For example, in the late 1990s, the M3P studio created and boughts shows for the 1990s decade Microsoft Network.
Currently a fiction writer might set up a studio that creates a show, writes for that show, and then buy shows for other networks. You also might have to be a talent scout or have a partner who is one and work in the Los Angeles area or have your talent scout be there and keep contact by e-mail.You never know when your client decides to cut its work force and eliminate some
websites like Microsoft did in February 1996. Who you need to target as a fiction writer of cybersoaps are Web network owners.
Ask the Web networks to build a fiction network around your scripts or shows. You can play out your shows until they peak. Then turn around and sell them like real estate for a possible six-figure income. Your show might run as long as there are advertising sponsors.
After the money dries up, expect the show to be canceled. It’s going to mimic TV and last only as long as money is earned. Sell your written fiction to trade show producers Cybersoaps are like TV soaps. Only they are tailor-cut to fit web format-interactive and serialized. Let the audience choose the outcome of the soap characters.
It’s the act of participating in the soap drama that lets the viewers change the emotions and endings or the plot and clues, the romance, and the confessions of the characters. Let the audience create the personalities of the characters using avatars and/or video clips or streaming video/audio.
Cybersoaps could be successful like radio soaps of the thirties and forties, or be romances in virtual reality theater. What happened to those 1990s virtual reality malls? They turned into current video game centers within shopping malls or bowling allies and other public spaces such as Las Vegas or resort-type hotel lobbies.
The point is the audience needs either to change the emotions and outcomes or clues, or be able to listen without having to stare at a screen and do other work while listening to the soaps. Before you try your fiction out on the Hollywood
giants, first sell to the trade show producers. Fiction draws people in with cybersoaps online at trade shows and virtual online trade shows. Trade show producers are quick to buy advertising to support cybersoaps. Along with fiction at trade shows, as a writer, you can offer virtual conferences.
Trade show producers of a decade or two ago such as Mecklermedia, Progressive Networks, and the computer companies in the 1990s brought in hundreds of vendors, show exhibits, and people who listened to speeches at technology conventions. All
these types of audiences can be captured in once space to create a spin-off for fiction writers.
Writing for extranets: those links between internal company intranets
So you want to be a lynx. Writing the “links” is hot stuff. After the trade show producers, target the browser companies and any other similar forthcoming firms, because after the internet came the extranets. That was 10-15 years ago. What’s next after the extranets?
Fiction writers can pounce on the next phase after the extranets and write the links, putting in links of their own as cybersoaps, to put a little stress-busting fantasy into the extranets, to add a touch of entertainment, escape, and elation. If most large corporations are building intranets of interest to nonfiction writers, then fiction writers should concentrate on the extranets. It’s a bigger industry than the intranet market.
For every internet, a decade ago you needed two extranets. They were links. What are the next decade of links going to be like? You could play the links. Extranets and beyond for writers means that you’re writing for a “link” that allows communication between companies that are talking back and forth negotiating contracts, sales pitches, and the rest of business communication, for example, beyond videoconferences and Skype or Internet-based video phones for conferencing and reunions.
So where do cybersoaps fit it? You can create streaming video clips that can be viewed at the precise moment that an extranet product creates a “lockout” zone so sensitive information is substituted to outsiders by your cybersoap instead, creating something for viewers who are kept away from whatever a company doesn’t want to give them, but are given something positive instead. This encourages consumers to come back for a substitute that may be better than the sensitive information they originally wanted.
It works the psychology of the competition by getting more flies with honey that the swat of rejection.Look to what is coming beyond the extranet market of linkages to find new ways to use shorter fiction and drama scripts to fill up the lockout zones with short digital stories or drama of interest to the audience, client or competing company.
Your next step in fine tuning your fiction writing for cybersoaps would be to use streaming audio. Use software that that allows your audience see your streaming video clips at the same time they download. Those streaming video clips provide filler for dead air space.
If you sell enough fillers or short scripts on disk or online, you can find markets for scriptwriting during the brief dead air space time that people download. Let them watch the serialization of your cybersoap in brief clips during the time it takes to download—or even click on different sites. What a creative way to fill up brown-out time of that longer wait to click from Web site to site, or to fill up a screensaver.
Or while waiting to download other programs that take up to 30 minutes or an hour to download or longer, let your screenplay unfold as a cybersoap online. Get in touch with the browser companies, Web sites, and software development firms and show them your scripts and ideas for filling up “web travel” downtime. Make money from Web travel downtime with your stories.
Sell your audience escape. Market to any given corporation or educational foundation. People can be taught any subject through entertainment or escape if it’s done in a way that inspires people to be eager to learn or enhances creativity or thinking and feeling. Think of the new TV series on Science Fiction and Science on the Science Channel. See, Welcome to Explorations in Science with Dr. Michio Kaku.
Fiction writers make money by offering information services as a trailer or teaser to sell their stories. It’s the case of the tail wagging the dog. Turn the tables around and use your fiction to sell something nonfiction, like an information service.
You can create an information service using your fiction. Here’s one example: Let your audience automatically dial in soap operas, episodes of dramas or stories to listen to, or serials– and download all day when they are not home their soap operas or serials previously requested.
If soap operas and serials won’t appeal to your specific niche audience of Internet users, try science fiction, a continuing mystery series, adventures, women’s Internet channels, or other genre or mainstream fiction and drama. The purpose is entertainment serialized, like the adventures of a mystery novel lead character.
Approach the online news media with a fiction or review column. Try foreign firms. For example, Reuters New Media, in the United Kingdom, has been said to make a lot of its profit selling news services to U.S. Web publishers.
Fiction can be sold to Web publishers. There are more Web publishers in the U.S., but try other countries as well. Some may be receptive to fiction from abroad. One hot market for American writing is Russia, where there are never enough books from the West. Another market looking for books in English for students is Israel, and there are other countries seeking books in English.
Just as Reuters is famous for live news on the Internet, you can strive to make yourself the fiction or entertainment standard online with a multi-national audience. If you keep prices very low for whoever buys your fiction, you’ll have a market and make your own big money by writing fiction about brand identity.
As long as you write something positive about brand identity, you’ll have a chance at marketing those brands consuming your fiction. The strategy is to promote brand identity in your continuing fiction serials. For examples, those interactive mystery/detective characters who use food themes throughout the story, or any other brand identity themes and details.
If what you write is positive for your markets, the brand identity focus can be pitched to the companies involved. Give them a factual measure of how many profits could be increased by mentioning brand identity in all your stories as the main focus.
Write fiction also for the satellite television markets. Similar scripts could also be sold online. More channels could mean more markets for fiction writers. Docudramas bridge the gap between the talk show and entertainment fiction. Other industries fiction writers can target include the voice and data systems firms, computer telephony, and the satellite television services such as EchoStar, Primestar, U.S. Satellite Broadcasting, Dish Network, or DirecTV and others. Fiction writing can be put up at call centers run by computer telephony firms. You never know who will buy your fiction writing until you ask your researched markets if there is any interest.
There’s one site online that helps people find show times for movies. See the website, Movie Fone.com. As a writer you can go a step further. Ask telephone call centers or phone suppliers to get your soap opera excerpts and then let the listeners go to the Internet or their cell phones and mobile Internet devices to find the whole serial, cybersoap, or to listen while doing other work in an office, hospital, home, or school setting.
As people use their ‘smart’ cell phones and other mobile devices away from home to find information, there’s one more chance for writers to present their entertainment writing in various imaginative forms along with other information, such as the latest times that various movies start. Travelers may find this type of service useful. Before cell phones there was a touch-tone phone number people could call for similar information. Now, with mobile and smart phone devices, there’s more ways to offer information and entertainment at the same time online or on ‘smart’ phones and similar mobile devices connected to the Internet.
For emphasis on eating while being entertained, target the companies who broadcast TV to food courts in shopping malls. People like being entertained while they eat. Try cyber cafes as well. Let your fiction writing scripts, stories, interactive
books or virtual theater take food court or cyber café eaters to access the Internet on TV screens at their tables or watch on a large screen TV broadcast in a food court which is tuned to your cybersoaps or other entertainment content.
The advertisers who sponsor the commercials at every 10-minute break in your script make money.The most important point that you need to know about writing a soap opera is to keep the romantic tension going back and forth. To learn how to write a cybersoap serial, study how to write an online interactive romance or mystery novel. There are many how-to sites and courses online. Also include the social media to launch your imaginative writing in new ways to new audiences.