The average business could benefit from a website. An Internet presence is important nowadays and may be even more important than your business card.
Your website can be small and even simple as long as it contains the basics. It should be attractive and easy to navigate. It must succinctly explain what your business is and what services or products you sell. It should contain as many of the key words necessary to look you up in the search engines as possible. The words in your text are not there for beauty or to hear yourself talk, but to help people understand what you do and how you do it. They also when repeated often enough. Help people find your website.
Your website needs to contain all contact info you wish customers to have which includes company name, owner’s name, address, phone number, fax and cell numbers if necessary. Be sure to ‘blow your own horn’ and add any awards or special honors that have to do with your business.
When designing your website, do not get too cutesy and try to use every gimmick. This usually looks amateurish and not professional. You must have some color, but keep text black. You need photos of decent quality and sized to fit.
Your website is of little use if no one can find you so it is necessary to do some basic promotion. Make sure you submit your website address or URL to as many search engines or directories as possible. Also add your website address to business cards and any other printed material you give out.
So how does a website help you? Well first it expands your marketplace to actually worldwide if you have the ability to ship your product. Even if you offer a more localized service, you will be offering your services to a wider customer range. It can act as a 24 hour a day salesman by always being there to tout your product.
You can go even further if you need to actually sell online and have a virtual store. This takes more than a few pages and is time consuming as every product must be listed and every alternate for paying must be explored and added. Takes more time, but many folks have found this to be the most successful way to sell even beating out their physical store. Then, there are those who actually only sell online.
Whatever you do, make your website you. It should reflect personality and speak volumes about who you are. One good example of this is the website created by the folks at Dat’s Italian. They personalized it to the point it shouts family and wonderful home cooking. Visit to see what one business did at Dat’s Italian to make their website uniquely theirs. And when you get the chance go in person to experience the good, simple family favorite’s cuisine and the warm Italian hospitality. Say hello to owners, Dennis and JoAnn Trujillo