By Phyllis Pollack
Despite the seemingly countless music oriented branded aps available, Gibson Guitar has been enjoying the victory as the result of wiinging the award for Best Branded Music App in October.
The app’s icon is shaped like a guitar pick, and it has the Gibson logo on it. Included in its features is a tuner, a metronome, and a list of assorted chords that are shown in a diagram of a fretboard, rather than written in tablature. Chords shown in the app include open chords and barre chords on the 5th and 6th strings.
The Gibson app also includes a metronome that can be set at various time signatures and at the BPM chosen by the user.
It also includes a link to the Gibson website, and videos that preview guitar lessons that can be ordered.
The award for “Best Branded Music App” was announced at the first-ever Billboard Music App Awards. Gibson Guitar and Legacy Learning Systems will soon make the app available in the Android and Intel app stores.
The inaugural Billboard Music App Awards were held on October 5th in San Francisco as part of Mobile Entertainment Live!: The Music App Summit. Honoring the most innovative music apps, award categories included “Best Music Engagement App,” “Best Music Creation App,” “Best Music Streaming App,” “Best Touring App,” “Best Artist-based App” and “Best Branded Music App.” Standing out amongst its competition as the perfect companion for any guitarist, the Gibson Learn & Master app took home top honors in the final category. The app beat out 50’s Sound Lab (Vitamin Water) and ZOOZbeat (Sprite) for the prestigious honor and will be featured in an upcoming issue of Billboard Magazine. CONTINUE READING BELOW THIS ADVERTISEMENT.
The “Best Branded App” award closed Billboard’s Mobile Entertainment Live!: The Music App Summit, which offered a day of awards, panels and keynotes from the likes of Evan Harrison of Clear Channel and Jim Lucchese, CEO of the Echo Nest. App Award judges were: MC Hammer, Daniel Klaus, Patrick Mork, Ian Rogers, Ralph Simon and Eliot Van Buskirk.
A large number of music and guitar apps are available, some branded by companies, others by recording artists.