We just headed back home from one of SFFAMA’s (San Francisco Fashion and Merchants Alliance) monthly “mash-ups” and boy, oh, boy has it been one extremely productive night. While others may have been online shopping after work, we were sitted (Alcoholic’s Anonymous style) in the back conference room of Pigment Cosmetics, dissecting the behind-the-scenes world of online shopping and the cyber-communities that make it possible.
Previously called “The Economics of Art,” SFFAMA’a Mash-Ups are a get-together of sorts that consist of the Bay Area’s biggest influencers, their fans, and consumers. Created mainly for networking, informing, and fostering a new and improved San Francisco Fashion Community, every “mash-up” celebrates a general topic to discuss and plenty of drinks and appetizers to devour. This evening’s forum was “Fashion 2.0: Technology and Fashion” an in-depth look of today’s businesses and how they are utilizing technology to break through traditional marketing techniques by forming relationships with their customers using new-age applications and utilities. It would be impossible to post every single enlightening and educational thing we learned at tonight’s event, (with eight speakers, there was an overabundance of useful and invaluable information!) but we did jot down a few key, must-know, tidbits which we found extremely important in regards to our generation of business, technology, and fashion:
“People today want to meet you before they meet your business.”
With social media, engaging and forming relationships with customers is key to having succesful online feedback and customer loyalty which leads to a succesful business.Building relationships with new clients, new friends, (and old clients, old friends) are necessary factors needed to spread the word and familiarize your business and help it stand out against the rest of the market.
“Find your leverage and find out what competitors are doing.”
Do your homework. It is impossible to be the savviest of all internet users. There will always be one person, one step ahead of the curve. The latest application or networking tool will always be created. Instead of wasting energy to find out what’s new with technology, find your target market, study your competitors, and find out how you can improve your business by making it the front-runner in your market.
“Don’t be afraid to ask for help.”
If the business blooms, it may be necessary to find someone willing to share the load. Due to the current economy, many people are looking to do internships and retain experience during unemployment in order to keep resumes updated and time well spent. Post ads on craigslist, ask friends and family, check out a local college – With an opportunity that will benefit both sides of the party, there is no doubt that you will find people willing to work for your company.
To take a closer look at the guest speakers, listed below are their names and information. Be sure to check them out:
- Dawn Flanigan – Eco-Friendly Fashion Assn of CA
- Jacyn Siebert – Sugar Lips Lifestyle Tips
- Jonathan Plotzker – Heliotrope San Francisco
- Irina D’Amato – http://irinadamato.com/
- Liz Caruana – Liz Caruana Photography
- Mai Wong – See Zenn
- Naz Saeed – Eco Chic Zansus Purses
- Sabin Speiser – Speiser.com
You have to go to one of these yourself to really experience the importance and excitement of an SFFAMA Mash Up. Go on to the SFFAMA website or subscribe above to stay posted.
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