High tech fans got the first inside reading of that huge fair being held in Berlin. The public and the press agree that nothing is really new, except for that touch pad called “Galaxy Tab”. Mr. Boo- Keun Yoon, President of Samsung Electronics, has not made a sensational revelation on the first day of IFA electronics show in Berlin.
The Korean manufacturer’s boss has commented though, that his company has more than 25 % share of the TV market in Europe. A position that allows him to sit casually and pursue his strategy on 3D screens, a TV technology reproducing stereoscopic images using the appropriate goggles. 3D LED screens are key to Samsung policy of conquering the television world market. The Company’s goal is to surpass two million Samsung 3D TVs sets sold worldwide by the end of 2010. The Korean company claims 90% of the 3D TV market, a flagging figure, if you consider the premature stage, delays in production and delivery by competitors in bringing their products to the market place early in the year.
The first models will be available on Thursday through “9 Series”, the flagship of Samsung TVs, eight mm thick. A remote touch control connected to the Internet can download applications, surf the Web or watch a TV program different from that displayed on the TV set. The remote can serve as a secondary screen hand held. Finally, a dual tuner lets you record a program whiles the screen displays another view.
More TV applications? Meanwhile, the brand seems to give a major boost to the so called “smart TV”. It has come out with, and adopted, an operating system called Bade, which will be installed in many model during 2011. This device, like Apple’s App Store and Google’s Android Market downloads, allows applications that add functions and services to the electronic product
The model development and technical applications of this equipment is no different from the competition. Manufacturer provides a basic development kit, and computer software companies around the world enhance it by offering value added features with new applications. To foster the expansion of this platform – still too new and thereby less attractive than Apple’s and Google’s – the Korean giant is organizing a European competition for development carrying a prize of US$625,000.
As far as the idea of adding more content to consumers, Samsung has signed numerous partnership agreements with major European broadcasters and Web brands. OK, At least something positive has emerged from this fair, if nothing else.