Establish your home-based business identity in seven steps: Establish your online presence
Establishing your online presence means making a mark with your business on the world-wide web. In this era of technology savvy entrepreneurs, business leaders must face the challenges of dramatically changing their companies to respond to the ever-increasing demands of a knowledge-based economy. Most entrepreneurs would agree that having a website is vital to providing information about your business, products or services, and marketing your home-based business.
In establishing a website, an entrepreneur will need to choose a domain name, one that usually matches its business name, products, or service. Some domain providers may also provide hosting services free of charge or for a nominal fee. In establishing a good online presence, it is important to consider the website’s design, content, and search engine optimization to increase website traffic and in turn business volume. There are a variety of website options from free to paid plans to fit every budget. Microsoft Office Live Small Business provides a free website and free website hosting for budding entrepreneurs. There are many services available to help you establish an online presence for a fee. If you need technical assistance in developing your website, find a reputable service like Tailoring the Web or Build Your Own Business Website.
Many blogging platforms also provide a simple and affordable option for creating a user-friendly and professional website. Blogging is one way to share articles (posts) about special interests, product or service promotions, customer education, news and information. A few major blogging services include WordPress, TypePad, and LiveJournal. TopTenREVIEWS, Inc. provides a comprehensive review and side-by-side comparison of the top ten blog services.
Other articles in this series:
Step 1: Develop a business name and tagline
Step 2: Choose your business address
Step 3: Establish your online presence (see above)
Step 4: Use a professional email address
Step 5: Select business phone service options
Step 6: Select a business fax service
Step 7: Create business cards and letterhead
If you liked this article, here are other articles you might enjoy:
A home-based business: What’s the attraction?
Establish your home-based business identity in seven steps
Personal growth, development, and continued learning: Why are they so important?
The link between personal development and business growth
Spotlight on home-based business owners: Lessons from entrepreneurs
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Charmin Calamaris is a wife, mom of two little boys, entrepreneur, publisher and editorial director for The Momiverse—an online magazine for busy moms—and a writer for echoflam.com. Here she shares tips and experience about working from home as a way to earn more, maximize quality time in your relationships, and create a rewarding lifestyle.