How easy is it to take two slices of bread and add peanut butter and jelly? In the ‘Are you making my life simpler and can you put it in a can department’, Mark One Foods http://markonefoods.com is planning on producing a sandwich in a can for people on the go. Let me say that again for those who think this is a joke. A sandwich in a can. No longer do moms have to bother producing a messy PB&J for their kid’s school lunch. Simply go to the cupboard and toss one of these into the backpack. It even has a candy surprise inside!
Called the ‘Candwich’ the packaging looks like a can of soda but when you pop the top, it’s the fixin’s for a peanut butter and grape jelly sandwich. It looks like a hot dog roll because that’s what fits in the can along with 2 small packets of peanut butter and jelly. Despite the fact that the label depicts a fully made sandwich, there’s some assembly required. Here’s where we start losing convenience and credibility.
The can is 24 ounces in volume and weighs about 6 ounces with a minimum 1 year shelf life. That describes my underwear. The real key is that’s it’s an un-crushable PB&J.
The Candwich may just be for parents who believe defrosting is the key to a home cooked meal. Are we so pressed for time that we’ll buy canned PB&J’s?
Do you remember when supper was cooked at home by mom from scratch? No really! These were the years that are looked at as a fabulous era in the American home when labor saving devices like the vacuum cleaner, dishwasher and clothes washer and dryer enabled mom to fire the help and do all the work herself. Come to think of it, the 1950’s may not be as nostalgic as we think!
Dad came home after work and expected meat and potatoes on the table and an alcoholic drink at 5. Mom had been producing children, cleaning, shopping, pulling her hair out during the day and drinking before 5. Can you imagine what a PB&J looked like after mom and dad tossed a couple down? Who will help the harried housewife?
Swanson’s foods http://swansonfoods.com came along and produced the TV dinner. It was a metal tray divided into 4 parts for the main course, 2 vegetables and desert. Salisbury steak was a big seller but when we discovered that ‘salisbury’ was code for minced beef and other ingredients shaped to resemble a steak, sales plummeted.
With the success of spam in a can http://spam.com and cheese whiz shot from a can, http://cheezewhiz.com how bad can the Candwich be? We wonder if it will have a better track record that the cheeseburger in a can from a German company marketed as a camping supply. That one died a quick death when people tasted it.
The Candwich people promise BBQ chicken and pepperoni pizza pocket in a can to fill out the line. An on-line video shows the assembly line of a person carefully packing one can at a time. I guess they expect to literally sell dozens.