EARLY BOX OFFICE ESTIMATES: David Fincher’s ‘The Social Network’ topped the weekend’s box office as expected. But are industry pundits right in calling out lowered studio expectations as revealing the film’s lack of pull outside big cities? Meanwhile, ‘Legend of the Guadians: The Owls of Ga’Hoole’ stayed afloat better than expected. But what happened to ‘Let Me in,’ which was shut out by even genre fans?
Already hyped to the masses as the film of year before hitting theaters, David Fincher’s “The Social Network” did go on to make plenty of media friends. But did audiences follow suit? Its opening weekend of $23M from 2,771 theaters revealed plenty of strong urban momentum. Yet, such numbers are destined to enhance the inevitable backlash against the heavily praised film, with some rival studio execs citing its lack of interest outside of big cities. Can “The Social Network” cast a wider net in the coming weeks outside of an adult demographic, too? Stay logged in.
Remaining in second place for another weekend, “Legend of the Guardians: The Owls of Ga’Hoole” stayed nicely afloat with $10.9M from 3,575 nests for and overall total of $30M. Holding quite nicely, as well as experiencing a strong Saturday uptick, “Guardians” may be finally benefiting from its 3D prices and expanding family interest.
“Wall Street: Money Never Sleeps” experienced a diminished return in its second weekend. Last week’s box office champ fell to third place with $10.1M from 3,597 locations. The reteaming of Michael Douglas and Oliver Stone will probably not reach the heights of its 1987 Oscar-winning predecessor. So far, “WS2” has earned $35.9M after two weekends.
Here’s the rest of the Weekend Final Five:
Taking fourth and fifth place are two films that have experienced sensational holds in their respective third weekends. Ben Affleck‘s “The Town” has been a winning destination with audiences. It added $10M from 2,935 banks for a total of $64.3M. Affleck’s directorial career is getting a mighty boost from the film’s success, which brought him an offer to help Christopher Nolan‘s take on the “Superman” myth.
Meanwhile, the teen-centric comedy “Easy A” remains a class favorite with $7M from 2,974 locations. The Emma Stone-starrer has charmed quite a few fans over the last three weekends, boosting its cume to $42.4M, a nice mid-range hit for Sony Pictures.
Landing out of the Weekend Final Five was “Let Me In,” which must register as a disappointment for Overture Films. Even genre fans may have chosen to avoid Matt Reeves‘ adaptation of the art house vampire hit “Let the Right One In.” The American version earned a soft $5.2M from 2,020 theaters.
How many more friends will find “The Social Network?” Enough to keep it at number one? Or will audiences prefer to witness a slice of “LIfe as We Know It” with Katherine Heigl and Josh Duhamel? Perhaps Diane Lane and “Secretariat” will make it a closer horse race? Or, will Wes Craven’s first 3D venture, “My Soul to Take” scare up bigger numbers? Find out next weekend in Examiner.
Keep reading the Entertainment Industry page on echoflam.com for the latest box office updates, industry news and movie reviews, including “The Social Network” and “Let Me In.”
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