Before the end of a bodybuilding event any athlete will learn the costs of doing a competition. The registration, organization and cross-over fee, as well as drug screenings (if applicable) are only a fraction of the cost. This doesn’t include food, shoes, posing suits, supplements and other supplemental enhancement items which leads to an enormous bill.
One way for bodybuilding athletes to alleviate some of the costs is to earn a sponsorship, but in many cases the athlete is not sure where to turn. For that matter, many are not really sure how to approach the subject, or the best way to present themselves.
One of the best ways to make a lasting impression is to have well written letter to present to your future sponsor. If you’re not sure how to write the letter, or what to include, take a look at these tips to create a solid sponsorship request letter.
Start with the basics
Just like any other well written business letter begin with the very basics such as your first and last name, most updated e-mail address, address and telephone number. It’s important he has the correct contact even if this “sponsor” knows you. A missing number from your phone number or e-mail could mean you miss out on a sponsorship.
Expecting a sponsor to absorb the entire cost of your bodybuilding competition might not happen, but it’s important to list all of your needs. Your specific needs should include things like tanning, posing suits, hair and nails for the week of the competition, food, supplements, travel expenses, registration fees and any thing that may cause you to incur a bill. These items seem far fetched, but you’ll never know what a sponsor will provide until you ask.
What are your long term goals? Is it to compete in one bodybuilding competition for the year or do you plan to do several shows in a season? Do you have the potential to turn pro? Are you trying to become a fitness model? All of these should be included under your goals, as well as, a plan of action to reach your goals. Your sponsor will be interested in what you’re capable of doing on your own.
Have a section that has your past competitions listed. But, you’re worried because you didn’t place in your first bodybuilding show or because you placed last? That’s okay. When it comes to a sponsorship it comes down to improvement.
If you’re bodybuilding competition record shows that you’ve been steadily improving the future sponsor has a way to see you’ve been working hard to attain your goals.
Attach photos of your best competition pictures to your letter. Give a copy of your before and after photo if you have only done one show and did not place. These photos show a tremendous amount of change in your physique, and the would-be sponsor will have a testament of how hard you worked to get into shape for your competition.
Show Your Gratitude
Show your gratitude with a nice closing statement. You don’t have to drool or be a brown-noser, but this person has taken time out of his day to accomodate your letter, contact you or agreed to meet you. Saying “thank you” is the least you can do.
***Keep your letter short and concise. Just as you would try to keep a resume to one page, this should be the same way.