Did you ever say to yourself “I wish RIM would sell a flip BlackBerry phone on the Sprint network?” Well sometimes wishes come true. On October 31st, Sprint will be selling the BlackBerry Style 9670 flip phone. For $99 the Style offers the new BlackBerry 6 operating system, a 5 megapixel camera with flash, Wi-Fi, GPS and all the standard gear that comes with an average smartphone.
The design is pretty unique for a flip phone because it is not only using the QWERTY keyboard but also uses the optical trackpad that BlackBerry has been using on its phones for over a year now. Some people actually use their phone to make calls and flip phones seems to attract those types of customers. This is RIM’s attempt to appeal to those users. According to Sprint vice president of Product Development, Fared Adib, “The new BlackBerry Style smartphone is a feature rich, premium BlackBerry smartphone that makes the perfect choice for Sprint customers who love the flip form factor but want advanced smartphone features and a full QWERTY keyboard.”
RIM has been losing ground in the smartphone war. Apple and Google have been slowly pulling away in the number of units sold. However RIM and their BlackBerry devices have always had a strong hold on the Business user. With the recent release of the BlackBerry Torch and now the Style they are testing the waters of the casual user market. That can be a difficult market to penetrate because the casual user loves their games, apps, web surfing and music, all of which BlackBerry has fallen behind in.