J-Rena’ Accessories will be exhibiting their spectacular handbags, hats and accessories at the upcoming Southern Women’s Show in Charlotte.
Joan Matkins (fancies hats) and Rena’ Latimer (likes handbags) describe themselves as two middle aged women who are retired and moving on toward a new opportunity in life. A few years go, they took a step out in faith and started their own business.
“We definitely took a step out in faith!” laughs Joan, a former Wachovia banker. “Neither of us knew how to start our own business. After talking to several people, a lady-whom we are thankful for and feel so indebted to-helped us to get started. She shared with us everything she knew about starting a business.”
When asked about how the two met and what prompted them to go into business together, Rena’, a retired teacher of 30 years, had an interesting answer:
“We attended the same church and sat beside one another in the choir. Over time we got to know one another and now, here we are!”
Joan and Rena’ do not currently design or make their own merchandise as they buy their hats, accessories and handbags from several different markets. They especially love the L.A., Chicago and Atlanta markets.
Instead of adhering to a select few designers, “We look for new things that grab the eye”, says Rena’.
“If I like it and it would appeal to our clientele,”, adds Joan, concerning their guidelines for choosing merchandise.
The main focus of J-Rena’ Accessories is to offer beautiful items at affordable prices to the everyday working woman, or as their website states, to ‘the total woman’.
As far as the Southern Women’s Show Charlotte goes, Joan says she hopes that the women who attend the show will stop by and be excited about everything they see.
“I intend to put the dressy hat back on the market!” Joan mentions with enthusiasm. “Know that I will definitely be wearing one of our hats at the show!”
“We wear everything we sell. Not only are we walking advertisements”, chuckles Rena, “we believe and have confidence in what we offer. It is exciting to be able to wear what you sell.”
J-Rena’ may have some surprises for SWS visitors but both women anticipate that seeing the merchandise alone, priced to sell, will cause people to be highly surprised.
Joan and Rena’ currently work from their homes and host home shows. J-Rena’ Accessories’ upcoming website will be fully functional by September 16 and right now the ladies can be reached via phone or email.
Look for J-Rena’ Accessories at the Southern Women’s Show and beyond!